弊社のTowelは、四国の今治地区のメーカー様で生産しています。今治地区は、日本のTowel産業の本場です。四国の高縄半島の北西部に位置し、そこには西日本最高峰の石鎚山が位置し、そこを流れる蒼社川（そうじゃがわ）の伏流水がTowelの生産に非常に適しています。

この伏流水は軟水（なんすい）の為、カルシウムやマグネシウムの含有率が少なく綿の性質を引き出すのに優れています。硬水で洗浄・処理を行うと、ミネラル分が繊維に定着し、生地が硬くなります。軟水は繊維に残留する成分が少ないため、綿本来の柔らかく肌触りの良い風合いを維持できます。また 軟水で洗浄することで、綿が持つ通気性や優れた吸水性を損なうことなく仕上げることができます。

そして今治地区の伝統製法の先晒先染（さきさらしさきそめ）にもハイクオリティーの源泉があります。これは糸１本から精錬漂白して、その後染めて、それからTowelを織り上げます。つまり非常に丁寧で緻密な仕上げになっています。ここに伝統の匠の技が凝縮されています。

また製造したら終わりではなく、厳しい多くの検査をクリアして初めて出荷させて頂いています。

これらの過程を経て、初めて消費者の皆様のお手元にお届けできます。Towelはなかなか見た目では見分けがつきづらいですが、ご利用頂きますとそのクオリティーを感じていただけると思います。本物の快適は、沢山の誠実な工程の上の努力によって作られています。ご利用いただけるお客様の人生の大切お時間の中で、その瞬間を最高のものにCREATEさせて頂ければ幸いです。

DREAM FUTUREⅡ SHOP

店長・タオルソムリエ　小川　洋一

To Our International Customers

Thank you very much for your continued patronage of our shop.

Today, we would like to share some background information with you, as “water” is the lifeblood of our towels.

Our towels are produced by manufacturers in the Imabari region of Shikoku. The Imabari region is the heartland of Japan’s towel industry. Located in the northwestern part of Shikoku’s Takanawa Peninsula, it is home to Mount Ishizuchi, the highest peak in western Japan. The underground water from the Sōja River, which flows through this area, is exceptionally well-suited for towel production.

Since this underground water is soft water, it contains low levels of calcium and magnesium, making it excellent for bringing out the natural properties of cotton. When washing and processing with hard water, minerals adhere to the fibers, causing the fabric to become stiff. Since soft water leaves few residues on the fibers, it preserves the natural softness and pleasant texture of the cotton. Furthermore, washing with soft water allows for finishing without compromising the cotton’s breathability or excellent absorbency.

The high quality of Imabari’s products also stems from the region’s traditional “saki-sarashi saki-zome” (pre-bleaching and pre-dyeing) method. This involves refining and bleaching each individual thread, dyeing it, and then weaving it into a towel. In other words, the finish is extremely meticulous and precise. The traditional craftsmanship of master artisans is condensed into this process.

Furthermore, production is not the end; we only ship our products after they have passed numerous rigorous inspections.

It is only after undergoing these processes that we can deliver our products to you, our valued customers. It can be difficult to tell the difference in a towel just by looking at it, but once you use it, I believe you will feel its quality. True comfort is created through the efforts of many sincere processes. We would be honored to help make those precious moments in our customers’ lives the very best.

DREAM FUTURE II SHOP

Store Manager & Towel Sommelier: Yoichi Ogawa